like geniuses. Dr. Edward de Bono, a psychologist and professor of investigative
medicine at Cambridge University, created the phrase "lateral thinking" to depict the
type of thinking attitude that comes with seeking solutions to problems through
unorthodox methods or playing games with the data. This is different from "vertical"
thinking where one solves a problem by going from one logical step to the next in
achieving a solution. Some people refer to it as a right brain creative approach rather
than a left brain analytical one.
Oftentimes, people become blocked with one-sided opinions without seeing
alternative sides to an issue. If you memorized the Encyclopedia Britannica, but did
not have the ability to creatively apply what you memorized, its value would be
minimal. Education without learning direct applicability to your life is unproductive.
When exposed to a new idea, most people react by either liking it or disliking it.
Then they use their intelligence to defend their decision because of their need to be
Now with this exercise, stretch your imagination; think wild; suspend your
judgment; and write down on a sheet of paper the good, bad and interesting points for
the following topics using the examples only as a guide:
1) Pesticides On Crops
Example: Good - Harmful insects are killed.
Bad - Beneficial insects are killed.
Interesting - Chemical companies make a lot of money.
2) Poor Education & Illiteracy
Example: Good - Manual labor force is kept supplied.
Bad - People have little foundation to make sound decisions outside
Interesting - Poorly educated thinkers are easier to influence into emotional
3) Pollution of Air, Soil, Food & Water
Example: Good - Chemical companies don't have to adopt costly preventive
measures by keeping it as it is.
Bad - Biological populations disease and die earlier.
Interesting - People grow accustomed to pollution as being normal in the
Example: Good - Medical & pharmaceutical companies make loads of money.
Bad - Population suffers misery and early death.
Interesting - It often brings a sharp awareness of the meaning of a healthy