Understanding Doubletalk & Buzz Words

Doubletalk can be defined as a mixture of sensible terms and unfamiliar terms or
familiar terms used in an unfamiliar context. The art of doublespeak or pseudo-
communication is to provide what listeners want or expect in an illusory form so that
it readily becomes accepted as real communication. You’re most susceptible to
doublespeak when you tend to unconscious, unthinking, non-thinking public.
When the actor, "Dr." Myron Fox, was hired to lecture some years ago on the
contrived topic, "Mathematical Game Theory As Applied To Physician Education,"
he successfully deceived his audience of psychiatrists, psychologists, and educators
using buzz words, doubletalk and non sequiturs. Even though they understood
hardly anything he said, they were immensely impressed. It was an experiment to
see how an ostensibly knowledgeable individual could present an aggressive,
personable demeanor and overwhelm his listeners even though in essence he said
absolutely nothing -- and it worked! Being impressive, but NOT giving
understanding is the purpose of this exercise. A very poor but intelligent speaker can
say a great deal in an unimpressive manner, while a brilliant and eloquent speaker
may say exactly nothing. By learning how to impressively say nothing, you can
learn to recognize it better in others. In this way, you can learn to be impressed or
unimpressed with exactly what someone says, not with someone's credentials or
particular position in life. Learning to give individual thought to what you hear,
instead of just giving emotional reaction is important. You'll learn to believe or
disbelieve something and KNOW why you do it. By questioning what you hear and
read, regardless of its official source, your thinking on any subject will be sharpened
and your decisions on its correctness for you will become more discerning and open-
Now concentrate on style, not content, and use the list of buzz words below
(improvise and integrate your own words if you wish as well) to form 10 short
sentences to deliver to a partner in an impressive manner. Simply pick one word
from each column for a phrase that can be included in your sentence. Alternate with
your partner in each sentence delivery & both of you construct and create 10

For example: I think I'm experiencing an enhanced type-cast projection.

1) Managerial

2) Systemized

3) Balanced

4) Optional

5) Enhanced

1) Complete

2) Digital

3) Second-Generation

4) Reciprocal

5) Logistical

1) Mobility

2) Alternative

3) Time-Synch

4) Contingency

5) Concept

6) Objective 6) Transitional

6) Potentiality

7) Harmonious

7) Type-Cast

7) Projection

8) Compatible 8) Organizational

9) Integrated 9) Positional

10) Fluctuated 10) Beneficial

8) Probability

9) Programming

10) Conformity